Laura Steinbrink

Founder and Chief Executive Officer

team-laura2Laura Steinbrink founded Brilliency in 2014 after identifying the business opportunity through a consulting engagement with the nation’s largest aggregator for electric + gas.  Laura is a successful executive of start-up companies (non-profit and for-profit) and Brilliency is her forth venture over her 25-year career.

Laura led the formation of Brilliency’s digital platform including wireframe and functional design when it started.  Today, she serves as CEO and visionary with primary responsibly for revenue.  The company achieved market validation in 2016 with the nation’s 29th largest municipal electric utility and its 60,000 customers.

Laura holds an MBA in Sustainable Business from Green Mountain College and a BA in Government from Colby College, she is a native of Northeast Ohio where she lives with her two teenage boys.


Djifa Amefia

VP Business Development | Strategic Partnerships

UntitledDjifa Amefia has an 18-year track record of delivering Business and Information Technology (IT), Strategy & Transformation, and Project Management in the Energy and Utility industry. He has a deep knowledge of technical business operations and a solid track record of helping clients take a more strategic view of their priorities while helping them prepare for growth, embrace the digital agenda and maximize operational efficiency. His experience and in-depth knowledge has resulted in key projects that address Smart Metering/Grid, NERC Compliance, Geographical Information System (GIS), Energy Efficiency / Demand Response, Grid Operations and Management, Grid Automation, and Distribution Management.

Prior to Brilliency, Djifa worked for Accenture, Structure, and Black & Veatch.  Djifa is a strong multifaceted strategy and technology leader who combines innovation with pragmatism, vision with execution and a sense of urgency. Djifa has delivered major projects across the United States and internationally.


Anita Brattina


Anita Brattina founded and built three multi-million dollar businesses in her 30-year career as an entrepreneur.  Her two active investments are: AllFacilities, Inc.: a research, marketing, and database management company that provides access and information about more than 1 million facilities, landlords, and building owners in North America and program management to utilities and manufacturers in the U.S.; RCx Building Diagnostics: one of the oldest energy audit companies in Pennsylvania which provides energy efficiency document retrieval, review, and analytics for the utility industry (founded in 2006 and acquired by Ms. Brattina in 2014).  Prior businesses also include: AllFacilities Energy Group, LLC and Direct Response Marketing, Inc. She is also an author and lecturer on business growth, entrepreneurship, energy management, and business strategy.  She has authored numerous blog posts and articles about energy, business strategy, and growth including the book, “Diary of a Small Business Owner”, AMACOM (1993) and Athena Foundation Press (2005). Anita is a graduate of Duquesne University.



Fran DiDonato

Operations | Housing Market Leader

Fran Didonato brings to Brilliency deep experience with launching new organizations, organizational development, and working with communities and cities.  Fran is a licensed attorney and practiced for several years before turning her sights to the civic sector. During her legal practice she was an Assistant Director of the Cleveland Department of Law for the Departments of Health, Environment and Public Utilities. Fran was hired to start and launch the Cleveland Water Alliance and she previously served as the Assistant Director at Canalway Partners. She is perfectly positioned to lead Brilliency’s operations and will lead the launch of our product in the US housing market.


Shelley Freed

Marketing + Strategy

Shelley Freed is an expert at transforming ambiguity into strategy and operational structures for entrepreneurial growth. As the founder of two companies, she brings decades of experience in marketing and business strategy. She served her clients from various industries by providing top-notch marketing research, strategic planning, stakeholder management and consulting around process improvement, market position, and strategic growth strategy. Freed has found success by putting to work her curiosity and inventive thinking and translating that into creative and practical growth strategies for her clients decision-making and action, not just discussion about strategy and vision. Freed holds a BA from Colby College in Government and Art History.


Troy Meinhard


Troy Meinhard brings his decades of experience in finance, business development, strategy, and operations to Brilliency. He developed and implemented growth strategies and process improvements to enhance business performance for over 60 client consulting engagements. Troy has worked globally for major corporations including Boston Consulting Group, Pfizer Inc., Booz and Company, and Pella Corporation. He has been a key contributor for major corporate restructurings and R&D projects. Troy holds a BA in Business Administration from Wartburg College and an MBA from University of Chicago, Booth School of Business.



Sanjeev Jagtiani

Sanjeev Jagtiani brings decades of experience in the economic regulation of the electric and natural gas industries and markets from the Federal Energy Regulatory Commission (FERC) to BG Group, and now to Brilliency’s Board of Directors. Sanjeev served at FERC for nearly 19 years, during which time he dealt with matters involving energy markets, tariffs and rates relating to electric facilities and services and advised FERC with respect to assuring just and reasonable rates and fair and non-discriminatory transmission system access in matters pertaining to both cost-based and market-based tariffs and rates. Sanjeev also served as the Head of Regulation, India for the BG Group where he responsible for shaping the Group’s natural gas regulatory strategy and policy in relation to the midstream and downstream markets. He coordinated and implemented BG's India regulatory strategy as well as influenced plans to protect upstream investments and develop options for connecting gas to market. A native of Mumbai, India, Sanjeev has a MA in Economics from University of Maryland College Park.


Bryan Stubbs

Bryan Stubbs is a recognized leader in building and implementing stronger, innovative, and more resilient regional economies and communities. Bryan serves as the President and Executive Director of the Cleveland Water Alliance where he leads the organization as an internationally recognized network (cluster) of corporations, universities, research institutions, public agencies, and utilities dedicated to the expansion of Cleveland’s and Northeast Ohio’s water innovation ecosystem, or “blue economy”. Before joining CWA Stubbs led technology based economic development projects including as Managing Director of the Oberlin Project, Director of Entrepreneurship at the Chicago Westside Entrepreneurship Center, a partnership program of the Illinois Dept. of Commerce, University of Illinois and Chicago Community Ventures, and as founder of Symbiotic Ventures. Stubbs holds a BA from the University of Kansas, an MBA from the University of Illinois and an Executive MBA/MPA from the Presidio School of Management.

Lou Tisler

Lou Tisleris a nationally recognized leader in economic and community development having developed and implemented replicable programs for foreclosure prevention, home buyer education, affordable housing and reverse mortgage counseling. Lou is the Executive Director of National Neighborworks© Association, which has a mission of uniting housing and community development practitioners to advocate for housing and economic opportunities for individuals, families, communities and neighborhoods across the country. Over Lou’s career he held roles developing, implementing and securing funding for statewide and national collaboratives focusing on foreclosure intervention and homebuying education.  Lou is regarded as an expert on affordable housing by the national media including NPR’s Marketplace, The Economist, the Christian Science Monitor, the New York Times, the Wall Street Journal, the USAToday. Lou holds a BA in Finance and an MBA from Cleveland State University.